Your Analytics Are Telling You a Story: How to Read the Data and Double-Down on What Sells
As a creator, you pour your heart into your work, launch it into the world, and hope it resonates. But what if you didn't have to hope? What if your audience was already giving you a clear roadmap for what to create and sell next?
They are. That roadmap is hidden in your Bio Site analytics.
Many creators shy away from data, viewing it as cold or complicated. But your analytics aren’t just numbers; they are the most direct form of feedback you can get. They tell a story about what your audience truly wants, what problems they need solved, and what they are willing to pay for. Learning to use Bio Site analytics to track what sells (and what doesn’t) is the key to unlocking your next hit idea.
A Masterclass in Adapting for Profit
For a perfect example of this in action, look no further than healer and creator Mercedes Anne. Her journey started when she created a single digital product to help her heal from heartbreak. She shared her story, the video took off, and the prompt resonated deeply with her audience.
But she didn’t stop there. She analyzed the data and the incredible audience feedback.
She Listened and Launched Again: Seeing the success of her first prompt, she released a follow-up called “Unmasked.” Her analytics showed this was a smart move, because "Unmasked" ended up driving the most sales.
She Doubled-Down on What Worked: After analyzing the success of her individual downloads, she adapted again. She bundled her top-performing prompts into a higher-value package called “The Stack”.
The Result: That single bundle generated just as much revenue as her original viral launch, helping her sell over 2,000 digital downloads in total.
Mercedes’ story is a masterclass in the “analyze and adapt” model. She listened to her audience through her sales data and used it to influence every successful product she launched next.
Your 3-Step Guide to Reading the Story in Your Data
You can apply the same strategy to your own business. Here’s how to get started.
Identify Your Best-Sellers. Open your Bio Site analytics and ask one question: “What is actually selling?” This is your most important data point. Are people buying your e-book but ignoring your affiliate links? Are your 1:1 appointments booking up instantly? The numbers will give you a clear, unbiased look at what’s truly resonating.
Find the Patterns. Look beyond a single product. Do your followers prefer lower-cost digital downloads over high-ticket services? Do they click on links that promise a quick solution? This data helps you understand your audience’s buying habits and should directly influence your next product idea.
Ask “What’s the Sequel?” Based on what you’ve learned, what is the logical next step? If your guide to "Starting a Business" sold well, your audience is now ready for a guide on "Hiring Your First Employee." If an affiliate link for a specific microphone is a top performer, your next piece of content could be a video tutorial on how to use it to get perfect audio.
Your analytics aren't there to judge you; they’re there to guide you. Stop guessing what your audience wants and let the data tell you. Your next best-selling idea is waiting for you in your Bio Site analytics.
Create your free Bio Site and start selling your digital products.