Why You're Leaving Money on the Table: A Creator's Guide to Diversifying Your Income
As a creator, you have a diverse audience with different needs, budgets, and levels of commitment. So why are you offering them only one way to buy from you? If you’re only selling a single high-ticket service or a single low-cost e-book, you are leaving money on the table.
The secret to boosting your sales and creating a more stable business is to diversify your income. By offering at least 2–3 different products or services at various price points in your link in bio, you cater to your entire community, from the curious follower to the super-fan. This strategy, known as creating a "product suite," is the fastest way to increase your chances of making a sale.
The Product Suite: A Path for Every Follower
A well-designed product suite provides a journey for your audience. It gives them multiple ways to engage with your work, building trust along the way.
Healer and creator Mercedes Anne is a perfect example of this in action.
The Entry Point: She started by selling a single, low-cost digital download: a guided ChatGPT prompt to help people move through heartbreak. This was an accessible first step for anyone curious about her work.
The Follow-Up: As her audience grew, she released more prompts, including "Unmasked," which became a bestseller.
The High-Value Bundle: Recognizing that many fans wanted more, she bundled her top-performing prompts into "The Stack." This bundle alone generated just as much revenue as her original viral launch, proving that a segment of her audience was ready for a higher-priced, comprehensive solution.
Mercedes’ success, leading to over 2,000 digital downloads sold, shows the power of having multiple offerings.
How to Build Your Own Diversified Income Stream
You can start building your own product suite today using your Bio Site. Here’s a simple, three-tiered approach.
Start with an Accessible Digital Download. This is your "entry-level" offer. It’s the easiest way for someone to become a customer. Think about a problem you can solve quickly and package the solution into a simple PDF guide, a video tutorial, or an e-book. The key, as Mercedes says, is that the product should work, be valuable, and be clear.
Add an Affiliate Marketing Layer. This is a powerful way to earn income without creating a new product. You simply recommend the products and services you already use and trust. Create a dedicated section on your Bio Site called "My Favorite Things" or "Shop My Gear" and list the products with your affiliate links. This caters to followers who want to know what tools are behind your success.
Offer a Premium 1:1 Service. For your most engaged followers, nothing beats direct access to your expertise. This is your high-ticket offer. It could be a 30-minute coaching call, a personalized consultation, or a portfolio review. This serves the segment of your audience willing to invest more for a deeper transformation.
When pricing these tiers, think like Mercedes: What is the value of this transformation?. Your goal should always be to offer more in value than you take in payment. By building a diverse product suite, you create more opportunities for income and, more importantly, more opportunities to help your community.
Create your free Bio Site and start selling your digital products.