What should you sell with Digital Downloads?
The digital products market is expected to reach $413.73 billion by 2030. This shows there's a huge demand for digital downloads, and that yes, people will pay real money for your knowledge and expertise.
As a creator, you already have the skills to create digital downloads. But where do you start? And how do you turn the content you normally give away for free into a product your audience wants to buy?
Sell what you’re known for
If you’re already a content creator, you’re off to a great start. Because you’ve done all the basework for selling digital products. You have a niche.. You have an audience. And from the performance of your existing content, you can see which topics resonate most with your audience. These are the topics you should focus on for your digital downloads. P.S. Not sure where to start? We’ve added some ideas below.
But even if you’re just starting to take content creation more seriously, you don’t have to wait to start selling digital products. Even if you don’t have a huge audience yet, you have a network of people who know you online or in real life (e.g. colleagues, friends, industry peers). What are you known for in that network? Which credentials do you have? What are your passions? What’s your experience? Use all of this as inspiration for the digital products you create.
Ask your audience
Your audience/network is your best resource for knowing what to create. Use Instagram polls, send email surveys, or look through your comments to hear from them directly. What problems do they need help with? What type of resources would make their lives easier? By involving them in the process, you’re not only drumming up demand for your product, you’re also strengthening your relationship with your community.
Find inspiration from other creators and brands
Look at what others in your industry are selling. Browse their digital shops, sign up for their email lists, and analyze their top-selling products. This isn’t about copying—it’s about understanding what works and identifying gaps where you can offer something unique.
Keep your products simple
Your digital products aren’t going to sell if your audience has to spend too much time figuring out what you’re selling. Each product should have one clear value that’s easy to communicate in a sentence.
Also, keep your products simple for your own benefit too. What can you easily templatize and replicate? Streamlining your process will save you time and allow you to scale more efficiently.
Don’t just stop at one
One digital product is a great start, but by expanding your digital download store, you not only give your audience more value, you also give yourself more opportunities to make money. Think of ways to create multiple products under key themes, and build a rich library of resources that position you as the go-to expert.
→ Ready to start creating? Read our guide on how to create digital downloads that sell.
25 digital product ideas for creators
Need some quick inspiration for your first digital product? Try these:
5 digital product ideas for food creators
E-cookbook: A collection of unique recipes with high-quality images.
Meal planning templates: Printable or digital planners with grocery lists.
Cooking masterclass: Pre-recorded lessons on specific techniques.
Ingredient substitution guide: A resource for swapping ingredients for dietary needs.
Themed recipe bundles: Curated recipe collections (e.g., "10 Easy One-Pan Dinners" or "5 High-Protein Vegan Meals").
5 digital product ideas for fitness creators
Workout programs: Structured fitness plans (home/gym-based).
Nutrition guide: Meal prep and macro-friendly recipe e-books.
Progress tracker: Printable worksheets for tracking speed, reps, etc.
Printable workout cards: Easy-to-follow workout flashcards
5 digital product ideas for photography creators
Lightroom presets: Custom filters for professional editing.
Stock photo bundles: High-quality images for content creators.
Pose and composition guide: Tips for models and photographers.
Behind-the-scenes access: Exclusive content showing the creative process.
DIY product photography guide: Step-by-step guide for brands and small businesses to take professional product photos at home.
5 digital product ideas for finance creators
Budgeting spreadsheets: Automated templates for managing money.
Investing 101 e-book: Beginner-friendly guide to investing.
Debt repayment tracker: A printable to visualize and strategize debt payoff.
Financial wellness: Step-by-step financial planning guide.
Side hustle starter kit: A roadmap to earning extra income.
5 digital product ideas for music creators
Sample packs: Royalty-free loops and sounds for producers.
Music theory cheat sheets: Quick guides for songwriters and producers.
Vocal presets for DAWs: Custom EQ and effects settings.
Online music lessons: Pre-recorded classes for instruments.
Royalty-free background music: Tracks for content creators and businesses.
How to sell your digital products through your link in bio
With Bio Sites, you can go from idea to income in no time. Just upload your e-book, presets or printables to a Digital Downloads section, connect your payment method and voilà! All you have to do is point your audience to the beautiful one-page site in your link in bio and they can download your digital products in seconds.
Claim your free Bio Site and start selling your digital products today. Haven’t made one yet? Read our tips on how to create a successful digital download.
