How to customize your link in bio
Start with a template. Customize it to fit your vibe. Launch your link in bio in minutes.
Your link-in-bio is an opportunity to share more about your products, services and interests. It’s a chance to create a branded moment and convert your social followers into long-term members of your community—on and off social.
Bio Sites are mobile-first, one-page websites that are specially designed for your link in bio. Made with creators and businesses in mind, we understand how important it is for every touchpoint to feel on-brand. That’s why we made it possible for you to customize everything from your layout, to your color palette and more.
How to customize your link in bio URL
Good branding is all about paying attention to detail, and something as small as an on-brand URL in your link in bio can set the right first impression. Here are some link in bio URL ideas to get you started:
/yourname
/yourbrandname
/yournameworld
/yourbrandnamelinks
/yournameonline
With Bio Sites, you can get a link in bio URL for free. Just open the Bio Sites web editor or install the Unfold app to claim yours (before someone else does).
Once live, all you have to do is add your Bio Site URL to your Instagram bio, TikTok bio, YouTube bio, or wherever else you live online.
How to customize the design of your link in bio
Consistency is important for creators and businesses—it helps you build a recognizable brand. Your link in bio is another opportunity to establish your visual identity. A Bio Site gives you endless customization options to create a link in bio that fits your vibe.
Customize your link in bio with unique templates
There are 12 beautiful templates to choose from—from clean and minimalist, to creative and bold.
Customize your link in bio with a distinctive color palette
Add your brand colors or select from 27 pre-designed color palettes.
Customize your link in bio with interesting backgrounds
If plain isn’t your style, you can add more texture to your Bio Site with glitter backgrounds, paper backgrounds and animated gradient backgrounds.
Customize your link in bio with cool fonts
Which font style best represents your brand? Bold sans serif, or vintage-inspired monospaced? Customize your link in bio with 18 stylized font packs on Bio Sites.
Customize your link in bio with photos
Set your own profile photo and cover image, then add preview images to your links and portfolio galleries to showcase your work.
Customize your link in bio with different layouts
When you add links to a Bio Site, you can choose how they’re displayed with 24 eye-catching layout options.
How to customize your link in bio content
“What do I put in my link in bio?”
Think of your link in bio as a website for your social media followers. Because often, that’s where they’ll come from. Where do you want them to go next? What do you want them to know about you? How do you want to capture that audience beyond social media? Or use this opportunity to earn an income? Bio Sites are designed to help with all of that.
What you can add to a Bio Site:
Use your Bio Site to grow, monetize and share.
Grow your audience
Social links
Website links
Audience email and phone number capture
Monetize your audience
Product links
Digital downloads
1:1 appointments
Tip jar
Crowdfunding
Share your world
Profile image
Photo gallery
About section
Embedded audio from Spotify, Apple Music etc.
Embedded video from YouTube, TikTok, Twitch etc.
Linked TikTok feed
Featured social posts
Meet the creators using Bio Sites to customize their link in bio
“I can showcase everything I do in a streamline way without compromising the strong visual identity of my label” —Marilyn Blais, Ceramic Artist, Berlin
“It’s easy to use and I love how easy it is to customise the design to fit my own style”—Olivia Kinson, Photographer and Videographer, Wellington NZ
“With Bio Sites, I have a simple yet creative way to showcase my work and connect with my community”—Naomi Aguilera, Singer-Songwriter, Brussels
Bio Sites are unlike other link in bio tools that offer minimal design options. With countless style combinations, you can customize your link in bio to feel distinctly on-brand.
→ Learn how to get started with Bio Sites on web and the Unfold app
