The secret to driving more sales with digital downloads
Step 1 is coming up with ideas for your digital products. Step 2 is creating them. Step 3 is pricing them right. And now, for step 4? Promoting your digital downloads to get more sales.
You could make the most valuable guide on meal planning, or pour 10+ years of experience into a pack of video presets, but unless you shout about it, your digital product isn’t going to reach its full potential.
So if you want to know how to drive more people to your Bio Site to buy your digital downloads, read our insider tips below.
Tip #1: Promote your digital products weekly
To make good sales of your digital products, you have to promote them multiple times across multiple social channels. Aim for at least one post a week (not just one launch on Instagram).
At first, you might worry about marketing to your audience too much (and true, it’s important to keep balance) but there’s a high chance that a large percentage of your followers didn’t see that initial post. By posting multiple times, you give them a chance to see it. And for those who already saw your initial post? They’ll appreciate the reminder to buy that digital product they’ve been meaning to purchase for a while.
Look across the calendar for key dates that you can use to market your product. E.g. Earth Day to promote your sustainable kitchen guide, or New Year to shout about your goal-setting worksheets.
Tip #2: Switch up your formats
To keep your audience engaged when you’re promoting the same digital product over and over again, it’s a good idea to switch up your formats. Here are some examples:
Post 1: A launch Reel where you’re talking to camera
Post 2: An Instagram story that shows the making of the product
Post 3: A thread that addresses a problem and positions your digital product as the solution
Post 4: An infographic of stats related to your digital product
Post 5: A list of benefits that your digital product could bring to your audience
Post 6: Testimonials from your first customers
This will keep your product feeling fresh, even when you’re promoting the same thing. Plus, people naturally respond to different types of advertising—with this strategy, you can A/B test which content drives the most sales.
Tip #3: Don’t overcomplicate it (and use the right tools)
When you’re promoting a product, it’s easy to get bogged down with overthinking and clunky processes. But sometimes the most simple posts are the ones that perform the best (if they happen to reach the right people, at the right time, with the right message).
Keep your stack nimble, you don’t have to design everything from scratch. Use pre-made templates, for Reels, Stories and Carousels (like those you’d find in Unfold) and don’t let “not having a website yet” hold you back from selling. Just upload your digital products to a free Bio Site and start making money through your link in bio today.
