How this lifestyle creator drives 90K views a year to her affiliate stores with one link

What started as a mix of outfit inspiration and mom content has become a fully-fledged affiliate business for lifestyle creator and entrepreneur, Liz Webber. Her audience comes to her for real-life recommendations, and they know exactly where to find them: her Bio Site.

By linking her Amazon storefront, Target storefront, LTK and more in one organized hub, Liz makes it effortless for followers to shop what they see in her content. This single link in her bio now attracts 90,000+ views a year, driving consistent traffic and affiliate income. 

Liz, you’ve built a really strong lifestyle brand. What inspires the content you create?

When I was pregnant as a first time mom, I found a lot of comfort in asking other moms questions and sharing my initial journey into motherhood! Lifestyle and fashion content has always been at the core of my content, but it’s been really fun mixing in real life motherhood moments. Becoming a mom completely shifted my perspective. I wanted to create content that felt both relatable and inspiring, while also showing the real side of balancing family life with personal passions. These are all areas where I feel like I’m my most authentic self. 

My core philosophy is rooted in connection and authenticity. I believe that content resonates most when it feels genuine, thoughtful and community-driven. Whether I’m sharing an outfit I love, or a moment with my girls, I want it to feel like an invitation, something that encourages other women and mothers to feel seen, supported and inspired in their own journeys. 

Before Bio Sites, what did your link in bio setup look like?

Before switching to Bio Sites, my link-in-bio was very simplistic. It wasn’t very user friendly when it came to switching out affiliate links (which I had to do a few times a week). I also got frustrated with the lack of personal branding options and link insights. 

Now, with my Bio Site, everything lives in one place. I can feature all my affiliate links together, and still keep everything totally on-brand. 

How does your Bio Site fit into your affiliate strategy?

My Bio Site acts as the home base for everything I create! It streamlines the experience and makes it easy for followers to shop the products I share. Instead of digging through old posts or guessing where a product link lives, they can open my Bio Site and find it right away. My audience is familiar with how I have my link-in-bio set up, which helps conversion rates. 

Which features have been the biggest game-changers for you?

Definitely the custom layout options and built-in analytics. 

It really helps that I can easily change out links, while keeping everything on-brand.  And analytics are huge. I can see which links get the most clicks, plus which content drives traffic. Then, I adjust my layout to prioritize what’s performing best.

Can you share an example of when your Bio Site helped you capture more affiliate traffic?

Yes! I had shared a video about my daughter’s room transformation. It took a few days to gain traction, but once it did, people were asking for links to decor/furniture from the video nonstop! Since it had been a few days since I had posted the video, I think people had a hard time finding the links on my LTK page. So, I used my Bio Site to make a specific link for the room transformation. This had a huge impact on conversions. 

Finally, what advice would you give to creators who want to grow their affiliate income?

Focus on what you genuinely love and use. People can tell when you’re sharing products you actually stand by. Also, stay consistent! Getting started is important, but staying consistent is where you will see results. 

Want to make your affiliate content easier to shop? Create your free Bio Site and turn your link-in-bio into an all-in-one affiliate storefront.