Creator guide: How to start your monetization strategy
As a creator, you already have what you need to start earning—an audience that cares and something valuable to share. The tricky part isn’t if you can make money, it’s knowing where to start.
Creating a monetization strategy doesn’t have to mean launching a full business overnight. It’s about experimenting and building steady income from what you already create. And yes, it’s totally doable (even if you’re just starting out).
Follow these steps to start earning with Bio Sites…
Define your value and who it’s for
Before you launch a single product, get clear on what people actually come to you for.
What type of content gets your DMs buzzing? What posts people save or share? What do they keep asking for “a full version” of?
That’s your signal.
Your best monetization ideas usually come from what you’re already known for. If people love your editing style, sell presets. If they keep asking for advice, offer a 1:1 coaching session. Start where the demand already exists. It’s the fastest way to your first sale.
Focus on one way to earn
You don’t need five income streams on day one, just one that feels easy to deliver.
Here are a few ideas to get you started:
Digital products: Sell presets, templates, guides, or ebooks.
1:1 sessions: Offer coaching or consultations through a built-in calendar.
Affiliate links: Curate your favourite tools or products.
Once you see what clicks with your audience, add another layer. Bio Sites is flexible enough to hold multiple income streams in one place, so you can evolve as you go.
Diversify your pricing strategy
Not every follower will buy the same thing, and that’s okay. Smart creators build tiers of offers that meet people at different price points.
Superfans: Premium options like 1:1 sessions, mentorships, or exclusive bundles.
Engaged followers: Mid-range products like workshops, templates, or in-depth guides.
Casual followers: Entry-level downloads at lower prices (think, below $10).
By offering a mix, you make it easy for anyone to support your work, no matter their budget.
Move towards owning your audience beyond social
If your followers only exist on social media, you don’t really own your audience: the platform does.
As you start to build your monetization strategy, it’s smart to bring your most engaged followers into a space that you control. That way, when you release new products or offers, you have a direct line to the people who already care about your work.
Use email or phone number capture on your Bio Site to start collecting those connections early. Even if you’re not ready to sell yet, you’ll have a community that’s ready to buy when you are.
Test and adjust your strategy
No one gets their monetization strategy right the first time, and that’s part of the process. The goal is to learn what connects with your audience and build from there.
Start by paying attention to what gets clicks and engagement on your Bio Site (it comes with free, in-built analytics). Maybe one product link outperforms the others, or your followers respond better to certain types of offers. Use that insight to move things around and test fresh ideas.
Roll out your monetization strategy with a Bio Site
Before you can earn, you need somewhere to send your audience. A Bio Site from Squarespace gives you that starting point. It’s one simple link where you can sell to your audience, before building a full website.
What’s great is that you can set it up in minutes and start testing straight away. You don’t have to wait for everything to be perfect, you just need to start.
Make your first move today. Create your free Bio Site.