Creator growth hack: 5 ways to upgrade your link in bio to drive more sales this Black Friday and Cyber Monday
Black Friday and Cyber Monday are the biggest shopping days of the year. Your audience is already primed to spend. That’s the good news.
The not-so-good news? Every creator and brand will be competing for attention. Followers’ feeds are about to be packed with flashy discounts and sales messages.
So the key question is: how can you make your offers stand out (and actually get bought)?
That’s where your Bio Site comes in. Think of it as a sales assistant in your link in bio: it takes followers from “just browsing” to “ready to checkout” with as little friction as possible. And during a weekend when speed matters, that can make all the difference.
Here are five smart ways to turn your link in bio into a sales-driving machine for Black Friday and Cyber Monday.
Hack #1: Make a Black Friday catalog with Product Links
Here’s the thing about Black Friday: people don’t want to dig around for deals. If they have to work too hard, they’ll move on.
With Product Links from Bio Sites, you can curate a visual edit of your Black Friday and Cyber Monday offers. Think of it as a shoppable lookbook, where your followers can browse and buy—all without the extra clicks.
By putting your sale front and center in your link in bio, you remove friction and make it easier for people to shop your best deals on impulse. Less effort for them = more sales for you.
Hack #2: Add email and phone number capture to your Bio Site
A Bio Site makes it easy for your audience to sign up for early access to Black Friday deals. Just add an email or phone number capture form, and they can subscribe to your list through your link in bio.
Relying on a single platform is risky. Algorithms change, posts get buried, and even the most loyal followers may miss updates. But this way—even if posts slip under the radar—there’s still a direct line to your audience’s inbox, or their phone.
Hack #3: Make money from Digital Downloads
Anyone can jump on the Black Friday/Cyber Monday hype, even if you don’t have physical products to sell. With Digital Downloads from Bio Sites, you can sell things like ebooks, guides, templates, presets, workbooks, or digital art directly through your link in bio. Just create once, upload to your Bio Site, and start selling.
Top tip: To make the most of the weekend, consider putting together a limited-time “Black Friday bundle” or offering an exclusive discount on your most popular digital download. A clear, time-sensitive offer creates urgency, and helps you stand out in a busy feed.
Need some ideas on which digital products to sell? Read our guide.
Hack #4: Offer freebies in your link in bio
One of the easiest ways to grow your audience pre-Black Friday? Give away something valuable for free. With Bio Sites, you can offer free digital downloads and 1:1 appointments directly through your link in bio. In exchange, your audience enters their email address.
This does two things:
It builds your email list with people already interested in your products.
It gives potential customers a taste of what you offer, increasing the chance they’ll buy when your Black Friday or Cyber Monday deals drop.
The best part? Unlike cold audiences, these subscribers are already warm. They’ve shown intent, which makes them far more likely to convert when Black Friday and Cyber Monday comes around.
Hack #5: Upsell with Automated Emails
Here’s a stat worth remembering: you have a 60%–70% chance of converting an existing customer, and a 5%–20% chance of converting a new customer. During Black Friday and Cyber Monday—when competition is fierce—it makes sense to double down on the audience most likely to buy.
With Bio Sites, you can set up automated post-purchase emails. For example, if someone downloads a digital product or books a 1:1 session, they’ll automatically get a follow-up offer. In the run-up to the sales weekend, switch this flow to a dedicated Black Friday/Cyber Monday campaign. That way, every new customer instantly receives an email with early access to your sale.
Sell more this Black Friday and Cyber Monday with Bio Sites
With a Bio Site that’s built for sales, you’ll have everything in one place: your offers, your email capture, and your automations. Put these hacks into practice and you’ll be ready to turn more browsers into buyers when the busiest shopping days of the year arrive.