First impressions matter: 5 design tips for a Bio Site that builds trust instantly
You only get a few seconds to make a first impression. When someone taps your link-in-bio, they take a quick look and decide whether they trust you enough to keep going. A Bio Site makes the most of that opportunity, because it gives people clarity and confidence right away.
That first glance sets the tone for everything that follows. Good design builds trust quickly, and when someone trusts you, they’re more likely to buy.
The great news is that you don’t need to be a designer to create a polished, professional Bio Site. With a few tweaks, you can build something that feels intentional and instantly recognizable. Here’s how…
Tip 1: Use your brand colors
Your colors help people recognize you before they even read a word. When your Bio Site mirrors the palette you use on Instagram, TikTok or YouTube, it signals consistency and creates a sense of familiarity. That familiarity makes your page feel more trustworthy.
You don’t need a complicated color scheme. Choose one or two colors you use often and apply them to your buttons or accents. These small touches help your page feel cohesive and make your brand feel more put-together. Even subtle consistency goes a long way when someone is deciding whether to click through.
[Asset: UX of customizing colors]
Tip 2: Add a profile photo instead of a logo
People trust faces more than logos. A clear profile photo helps your audience feel connected to you right away.
Pick a photo where your face is easy to see and your expression feels natural. Think about a picture you’d use in a press kit or on a thumbnail. It should feel like an honest reflection of who you are. This one choice gives your Bio Site a human touch and builds credibility instantly.
[Asset: UX of adding profile photo]
Tip 3: Name your links clearly
When someone understands exactly where a link leads, they’re far more likely to tap it. Clear labels also make your page easier to skim, especially for people visiting on mobile.
Avoid titles that make your audience guess. Instead, choose names that spell out the action. “Download my presets” is clearer than something like “Photo magic”. Or “Book a 1:1 session” is more direct than “Let’s chat”. Clear language feels more trustworthy, and that trust often leads to better conversions.
[Asset: UX of customizing links/link layouts]
Tip 4: Embed your social content
Your audience already knows you through your videos, so bring that same energy into your Bio Site. When someone lands on your page and sees a video or post they recognize, it creates that instant “oh yep, this is them” moment, which builds trust fast.
Familiar content also helps people understand your style right away, and it gives them a feel for your personality without needing any extra explanation. You can showcase a post that performed well or create an intro video.
Bio Sites makes this super easy. You can embed your videos and posts in a few taps, and keep your page feeling connected to the world you’ve already built on social.
[Asset: UX of embedding social content]
Tip 5: Keep the top section focused
Your top section is the part most people will pay the most attention to, so it needs to guide them with clarity. This area should tell someone who you are, what you offer and what they should do first.
Choose one main action you want people to take and feature it clearly. If you want to sell digital products, put that link right at the top. If you’re promoting a new launch, make that your primary focus. A single clear direction helps people make decisions faster.
[Asset: UX of adding digital downloads]
The link-in-bio trusted by million of creators
Millions of creators use Bio Sites because it helps them look polished without making things complicated. A clean, intentional page builds trust fast, and that trust turns casual followers into customers. When your Bio Site feels professional, your audience feels more confident buying from you.
A big part of that confidence comes from knowing Bio Sites is made by Squarespace. You get templates that look great on day one, and you get a platform that helps you show up as the most professional version of yourself.
Your audience may not think about design in a technical way, but they can feel when something is well made. And that, in itself, builds trust.
→ How you can customize your link-in-bio with Bio Sites
→ A Bio Site turns your link-in-bio into an elevated brand experience. Here’s how.