A Bio Site turns your link-in-bio into an elevated brand experience. Here’s how.
Most link-in-bio tools give you a place to list your links. And sure, that’s fine. But what if your link-in-bio could be more exciting?
Bio Sites from Squarespace is unlike any other link-in-bio out there. Why? Because instead of a basic list of links, you get a customizable microsite that keeps your audience engaged.
So if you’re ready to upgrade your link-in-bio and turn it into an on-brand experience, here's a whistle stop tour of the Bio Sites builder to get you inspired.
Make every link more visual
With Bio Sites, you can share unlimited links in any of 24 unique layouts Yes, twenty-four.
Turn your links into visual image cards.
Keep it simple with buttons and customize the thumbnail with a small photo or icon.
Give your links some extra flair with drop downs, grids and scrolling carousels.
Whichever layout you pick, your links immediately feel more engaging than a plain old list of text. Images and icons give people a visual preview of what’s behind each link and they create a more editorial, on-brand feel. Plus, when your links look more like content than navigation, your followers are far more likely to stick around. It’s a small change that makes a huge difference.
Creator hack: Choose different layouts for different sections in your Bio Site to keep things interesting. So, for example, a grid layout for your portfolio, then a card layout for your affiliate links.
Don’t just link to your content, showcase it
Think about how much effort you put into making your content look good. Then, think about how most link-in-bio tools show it. A basic text link. That’s it.
Not with Bio Sites.
With Bio Sites you can embed a social post directly in your link-in-bio. Whether it’s a post on TikTok, or a video on YouTube, your followers can view that content without taking another step (well, tap).
And it doesn’t just stop at social content. You can also embed music and podcast episodes in your Bio Site, meaning—you guessed it—your followers can listen right there.
This makes it easy for people to get a quick snapshot of what you do in one place. They can also get a sense of what you post on each channel, which entices them to follow you in other places if they haven’t already.
Creator hack: Show off your top performing posts on your Bio Site to attract more brand deals.
Extend your brand beyond social
By the time someone clicks your link-in-bio, they already want to know more about you. A Bio Site helps you build on that moment, giving your followers new, more personal ways to connect with you beyond social media.
Sell your expertise through digital products that your audience can buy and download directly from your link-in-bio.
Add a 1:1 appointments calendar to your Bio Site, so people can book a paid slot to speak with you directly.
Showcase your products and merch in a visual catalog with Product Links.
Add an email address and phone number capture form to your Bio Site, so your audience can hear from you through other channels.
This is all an extension of your personal brand. Every product you sell. Every conversation you have. A Bio Site nurtures the connections that you’ve already built on social media, and enables your audience to engage with you in more ways.
Customize your Bio Site to look unmistakably you
A Bio Site is sort of like a Squarespace site in miniature form. So you bet it’s packed with plenty of cool ways to customize.
You can personalize almost every detail of your Bio Site, from colors and backgrounds to profile photos and header images. Even small design choices, like rounded buttons or thumbnails can make your page feel instantly on-brand.
This isn’t just about looks. Consistent design helps your audience recognize you across platforms and builds trust. When your Bio Site feels cohesive with your content, it reinforces your identity and makes your link-in-bio feel like a natural extension of your brand.
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Your link in bio is one of the most valuable pieces of real estate you have online. It’s where curious followers turn into loyal fans, and where a single click can lead to real connection.
With Bio Sites, you can make the most of that opportunity by transforming it from a list of links, into a lasting impression.