Creator hack: Turn Email Automations into guided courses
If you’re looking for a free and simple way to sell your first course, this is it.
Course platforms can feel like a big leap, but Email Automations from Bio Sites offer a much easier way in.
Instead of building a full course platform, you can deliver your course straight to your audience’s inbox, one lesson at a time. Here’s how…
How the setup actually works
At its simplest, email automations are triggered by actions someone takes on your Bio Site.
When someone buys a digital download or books a 1:1 appointment through your Bio Site, that purchase automatically triggers the automated email flow you’ve already set up. From there, your course content is delivered to their inbox gradually, based on the timings you’ve chosen (e.g. every day, once a week).
A digital product (e.g. an e-book) or 1:1 session (e.g. an intro meeting) acts as the kick-off to your course. From there, the automated emails take over.
10 examples of course ideas you can launch with Bio Sites
Courses that start with a digital download:
Fitness coach
→ The digital download is a short reset guide that explains what to expect.
→ The email course delivers weekly guidance and workouts to help clients stay consistent.
Business or marketing coach
→ The digital download is a simple planning worksheet or roadmap tied to a specific goal.
→ The email flow walks through each stage of implementation, helping them apply the strategy step by step.
Writer or creative educator
→ The digital download is a short guide focused on building a writing habit or developing an idea.
→ The email course sends prompts and guidance over time so the work actually gets done.
Photographer or visual creator
→ The digital download is a style guide or shooting checklist that introduces their approach.
→ The email flow expands on that foundation with practical ways to apply the style in real shoots.
Wellbeing or mindfulness practitioner
→ The digital download introduces a practice or framework in a gentle way.
→ The email course delivers ongoing support and guidance that helps the reader build a routine without feeling overwhelmed.
Courses that start with a 1:1 appointment:
Career coach
→ The 1:1 appointment is a kick-off call to understand goals and direction.
→ The email course continues the work with follow-up guidance and exercises that support progress over the next few weeks.
Fitness or personal training coach
→ The session focuses on assessment and goal setting.
→The email flow delivers workouts, habit guidance, and ongoing support between sessions.
Brand or design consultant
→ The 1:1 meeting clarifies brand direction and priorities.
→The email course builds on that strategy with practical guidance that helps the client apply it consistently.
Life or mindset coach
→ The session creates clarity around focus areas.
→ The email course supports integration through reflective prompts and practical next steps.
Educator or consultant
→ The 1:1 appointment establishes skill level and learning goals.
→ The email course delivers lessons over time, tailored to what was uncovered in the initial conversation.
Teach in a way that grows with you
Bio Sites is part of Squarespace, which means you’re building on the same platform that also offers full online course tools. When you’re ready to go deeper, you can move your course into a more structured format on Squarespace, with dedicated lessons, chapters and progress tracking, all under the same ecosystem.
That makes it easier to grow at your own pace. You can test your idea through email first, see what resonates, and only upgrade when it makes sense for you and your audience.