See what’s working (and what’s not) with Bio Sites analytics
When it comes to building an audience online, a lot of it comes down to trying different things and seeing what sticks.
Over time, patterns start to form. And there’s a formula that gets people to engage with your content, or buy your products.
Bio Sites is the link-in-bio from Squarespace that comes with built-in analytics that help you see those patterns clearly. You can understand how people interact with your Bio Site, how often it’s viewed, which links draw attention and which products people are curious about.
All together, this gives you a clear snapshot of what’s working and what isn’t. From there, you can adjust your strategy and spend your time on the things that actually move the needle.
Here’s a closer look at how Bio Sites analytics can help.
Zoom in or out with flexible time frames
Before diving into the numbers, it helps to set the right view. With Bio Sites analytics, you can look at performance over:
1 day
7 days
30 days
All time
A one-day view often reflects the impact of a specific post or story. A week gives you a clearer picture of how recent content performs together. Thirty days help reveal trends. All-time data highlights what continues to work, even when you’re not actively promoting it.
Switching between these views gives context. It makes it easier to connect changes in your analytics to real moments in your content calendar.
The core metrics that matter most
At a glance, Bio Sites analytics show you:
Views on your Bio Site
Clicks on your Bio Site
Click-through rate
These three metrics work together. Views tell you people are arriving. Clicks show whether they’re engaging. Click-through rate gives you a sense of how clearly your Bio Site is guiding action.
If views are high but clicks are low, that’s useful information. It might mean your most important link isn’t easy to spot, or your page has too many options competing for attention. Analytics help you adjust with a plan, instead of changing things just because.
See which links grab the most attention
One of the most practical insights in Bio Sites analytics is your list of top-clicked links.
This shows you which links visitors actually choose when they land on your Bio Site. Over time, patterns start to emerge. Some links consistently draw interest, while others quietly fall into the background.
That knowledge makes prioritization easier. You can bring high-performing links closer to the top of your page and focus promotion around what your audience is already responding to.
Understand what your audience wants to buy
If you’re using Product Links or selling digital downloads, Bio Sites analytics also show you your top clicked products.
This is especially useful when you’re figuring out what to feature or promote. Clicks are an early signal of interest. They tell you which offers are catching attention, even before a purchase happens.
You don’t need every product to perform the same way. Analytics help you focus on the ones people are already curious about, so you can support that interest instead of spreading your energy too thin.
See where people go next
Your Bio Site is often a jumping-off point, and analytics help you see where visitors choose to go from there.
You can view which social links people click after exploring your page, like Instagram or TikTok. That gives you a sense of where curiosity continues once someone has taken a look around.
If you embed TikTok posts or a feed on your Bio Site, analytics also show which of those embedded posts get clicked most often. This highlights the content that stands out when someone is deciding what to explore further, not just what performs well in a feed.
Use these insights to guide your content
This is where things start to click.
If you notice a spike in Bio Site visits, more link clicks, or increased interest in a digital download, it’s worth looking back at what you shared around the same time. Not to overanalyze, but to notice patterns.
Over time, you’ll start to see which types of posts tend to lead people to your Bio Site, and which messages encourage action once they’re there. This helps you make more informed decisions about the content you create going forward.
Keep everything connected as you grow
If you already track performance elsewhere, Bio Sites makes it easy to bring everything together. You can add tracking codes for tools like Google, Meta or TikTok, so your Bio Site activity shows up alongside your other analytics.
Let the data work with you
Bio Sites analytics give you a clear, free way to see what people click and explore once they reach your link-in-bio. Those insights make it easier to make decisions and stop guessing what your audience wants.
→ Create your free Bio Site and see what’s actually working.