9 TikTok Bio Ideas for Creators and Brands
As a content creator or business, it’s hard to sum up everything you do in just 80 characters. And yet, in your TikTok bio, that’s what you have.
“So what do I put in my TikTok bio?” try these ideas to optimize your profile.
TikTok bio idea #1: Write for searchability
If a potential client was looking for someone like you, what are some of the terms they would type in the search bar? Give a clear description of what you do and where you are, so it’s easy to find your TikTok profile.
Timothy Beck Ceramics
Pottery studio and classes in Soho, London, UK.
TikTok bio idea #2: Use bullet points
Juggling a couple of projects? Or maybe you want to balance your professional and personal side? Use bullet points to stack more information in your TikTok bio.
Timothy Beck Ceramics
👋 Pottery studio and classes
📍Soho, London
🎨Volunteer at @artforkidsE5
TikTok bio idea #3: Focus on the now
If you’re just starting out in your career or your brand, and don’t yet have a lot of content or accolades, you can instead use your TikTok bio to share what you’re doing right now. Almost like a miniature, ever-changing diary.
For example:
Projects you’re working on
A goal you’re trying to achieve
Where you’re travelling
Launches coming soon
People you’re collaborating with
Events you’re attending soon
Timothy Beck Ceramics
Pottery studio and classes in London.
Exhibiting at Art Basel, Miami until 12/8
bio.site/timothybeckceramics
TikTok bio idea #4: Describe your audience
One of the simplest ways to find the right audience is to let them self-qualify. And you can do this by describing your target audience in your TikTok bio.
Follow this structure: [Product or service you offer] for [your target audience] who want [the solution you provide].
Timothy Beck Ceramics
Wheel thrown pottery classes for artists who want to hone their craft.
bio.site/timothybeckceramics
TikTok bio idea #5: Describe your content
If you are a content creator or content creation is a big part of your marketing strategy, it can be helpful to give people a clear idea of the type of content they can expect from your page. What value do they get from hitting that follow button? This is your opportunity to hook them in.
Timothy Beck Ceramics
Join me for wheel thrown pottery tutorials (and some epic fails)
TikTok bio idea #6: Add your accolades
How can you build trust in just a few seconds? Add your achievements to your link in bio. It doesn’t have to be your entire career history, but a few highlights can show people that you have reputable experience in your field. Highlights such as:
Awards you’ve won
Brands you’ve worked with
Press outlets that have featured you
A testimonial
How many 5-star reviews you have
Timothy Beck Ceramics
💡Pottery studio and classes in Soho, London.
🏆Ceramicist of the Year winner 2024
TikTok bio idea #7: Level up your link in bio
If you have a business account, you can add a link to your TikTok bio. Previously, you had to have a minimum of 1,000 followers, but now you can share your business information to become a registered business account.
With a link in your TikTok bio, you can direct your followers to everywhere else you exist online: Your projects. Your other social channels. Podcasts you’ve featured on. Events you’re hosting and more.
A Bio Site is a mobile-first one-page website that’s specially designed to optimize your link in bio. With beautiful templates to choose from and advanced customization options, you can turn your TikTok bio into a branded moment in seconds.
Timothy Beck Ceramics
👋 Pottery studio and classes
📍Soho, London
🎨Volunteer at @artforkidsE5
bio.site/timothybeckceramics
TikTok bio idea #8: Lean on playlists and pinned posts
If there’s too much information fit in your TikTok bio, remember that you can always add intro content to your playlists and pinned videos, which sit at the top of your profile.
For example, you may opt for a simpler, search-focussed TikTok bio, but pin a chatty ‘about me’ video to showcase more of your personality, or explain more about your offering.
Timothy Beck Ceramics
Pottery studio and classes in Soho, London, UK.
bio.site/timothybeckceramics
[Playlists: About me / Classes / Shop / Pottery 101]
[Pinned post: Snapshot of someone waving and text on top “Welcome to my pottery studio in London”]
TikTok bio idea #9: Add a CTA
Whether you choose to share more of what you do through pinned videos, or your link in bio, add a descriptive CTA to entice your followers or profile visitors to explore further.
Timothy Beck Ceramics
Pottery studio and classes in Soho, London.
Shop ceramics and book classes 👇
bio.site/timothybeckceramics
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There’s so much to say in your TikTok bio (and such little space to say it). But with these ideas, you can set the right first impression.
