9 Instagram Bio Ideas for Creators and Brands
“What do I put in my Instagram bio?”
You know how to describe your offering in a video or a long caption, but when it comes to those 150 characters in your Instagram bio? *Cricket sounds*.
Whether you’re a content creator or a brand using Instagram to grow your business, here are 9 Instagram bio ideas to optimize your account and banish writer’s block for good.
Instagram bio idea #1: Write for searchability
If a potential client was looking for someone like you, what are some of the terms they would type in the search bar? Give a clear description of what you do and where you are, so it’s easy to find your Instagram profile.
Kacey Webster
Brand and product photographer based in Brooklyn, New York.
Studio photography · Editorial content · Fun product photos
Instagram bio idea #2: Use bullet points
Juggling a couple of projects? Or maybe you want to balance your professional and personal side? Use bullet points to stack more information in your Instagram bio.
Kacey Webster
📷 Brand and product photographer
📍 Brooklyn, New York
💥Co-Curator at @snapgalleryNY
🐶Skateboarding and hikes with Benji
Instagram bio idea #3: Describe your content
If you are a content creator or content creation is a big part of your marketing strategy, it can be helpful to give people a clear idea of the type of content they can expect from your page. What value do they get from hitting that follow button? This is your opportunity to hook them in.
Kacey Webster
Daily product shoot ideas and editing tutorials for photographers and brands ✌️
Instagram bio idea #4: Share your accolades
How can you build trust in just a few seconds? Add your achievements to your link in bio. It doesn’t have to be your entire career history, but a few highlights can show people that you have reputable experience in your field. Highlights such as:
Awards you’ve won
Brands you’ve worked with
Press outlets that have featured you
A testimonial
How many 5-star reviews you have
Kacey Webster
💡Daily product shoot ideas and editing tutorials for photographers and brands
📷 Award-winning photographer for @squarespace, @unfold and @bio.sites
Instagram bio idea #5: Level up your link in bio
The link in your Instagram bio is a gateway to your online world. It’s where you can direct your Instagram followers to everywhere else you exist online: Your projects. Your other social channels. Podcasts you’ve featured on. Events you’re hosting and so much more.
A Bio Site is a mobile-first one-page website that’s specially designed to optimize your link in bio. With beautiful templates to choose from and advanced customization options, you can turn your Instagram bio into a branded moment in seconds.
With a Bio Site in your link-in-bio, you create more opportunities to own your audience beyond Instagram.
Kacey Webster
💡Daily product shoot ideas and editing tutorials for photographers and brands
📷 Award-winning product photographer in Brooklyn, NY
bio.site/kaceywebster
[Create your Bio Site]
Instagram bio idea 6: Lean on highlights and pinned posts
If there’s too much to fit in your Instagram bio, remember that you can always add intro content to your Instagram highlights and pinned posts, which sit at the top of your profile.
For example, you may opt for a simpler, search-focussed Instagram bio, but pin a chatty ‘about me’ video to showcase more of your personality, or explain more about your offering.
Kacey Webster
Award-winning brand and product photographer based in Brooklyn, New York.
bio.site/kaceywebster
[Highlights: Portfolio / Testimonials / Interviews / Tips]
[Pinned post: Snapshot of someone waving and text on top “Hi, I’m Kacey”]
Instagram bio idea #7: Add a CTA
Whether you choose to share more of what you do through Instagram highlights, or your link in bio, add a descriptive CTA to entice your followers or profile visitors to explore further.
Kacey Webster
📷 Brand and product photographer in New York
👇See my latest project with @squarespace
bio.site/kaceywebster
Instagram bio idea #8: Describe your audience
One of the simplest ways to find the right audience is to let them self-qualify. And you can do this by describing your target audience in your Instagram bio.
Follow this structure: [Product or service you offer] for [target audience] who want [the solution you provide].
Kacey Webster
Product photographer for independent brands that want editorial-style photos for their website, social and marketing.
bio.site/kaceywebster
Instagram bio idea #9: Focus on the now
If you’re just starting out in your career or your brand, and don’t yet have a lot of content or accolades, you can instead use your Instagram bio to share what you’re doing right now. Almost like a miniature, ever-changing diary.
For example:
Projects you’re working on
A goal you’re trying to achieve
Where you’re travelling
Product launches coming soon
People you’re collaborating with
Events you’re attending soon
Kacey Webster
📷 Brand and product photographer
📍In London until 21/06
⚒️Building a course in studio photography. Sign up for early bird pricing 👇
bio.site/kaceywebster
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Writing the bio for your professional account is not quite the same as writing a bio for your personal Instagram. There’s so much to say (and such little space to say it). But with these ideas, you can set the right impression to hook your audience.
