How to use Bio Sites to grow your audience beyond social
Social media does a good job of putting your work in front of new people. What it doesn’t do as well is protect the relationship you’ve built with them.
If a platform changes direction or your account becomes unavailable, that audience doesn’t move with you. For creators who rely on that audience for income, that uncertainty matters. Owning your audience beyond social is how you protect what you’ve worked so hard to build.
A Bio Site can help you do that. Here’s how.
Why growing beyond social matters
Social platforms are designed for discovery. They reward consistency and trends. That can be exciting, especially when things are going well, but it also means your connection to your audience is always conditional.
When your growth lives entirely on social, the relationship you’ve nurtured isn’t something you fully control. Visibility can shift and access can disappear overnight.
Building beyond social gives you stability. It allows you to create a direct connection that exists independently of any single platform. Over time, that connection becomes the foundation for sustainable growth, not just short-term reach.
Your Bio Site plays a central role here. It gives your audience a clear place to go when they want to stay connected or support your work directly.
Capture emails and phone numbers
One of the most important steps in growing beyond social is creating a direct line to your audience. Email and phone number capture inside your Bio Site makes that possible.
Once that relationship exists, it’s easier to stay connected. You’re no longer crossing your fingers that the algorithm gods will show your content to the people who chose to follow you *screams internally*
Use digital downloads to deepen engagement
Digital downloads give you space to expand on what you already share for free on social, and you can sell them directly through your Bio Site. That means someone can tap the link in your bio, buy your digital product and access it straight away without needing a separate website.
When someone pays for a digital product, it signals a deeper level of trust in what you know and how you can help. Over time, digital downloads can also become a passive source of income that doesn’t depend on brand partnerships, which gives you more control over how you earn as a creator.
Get 1:1 time with your audience
1:1 appointments give you a way to connect with your audience that goes beyond comments or replies. Through your Bio Site, people can book time with you directly from your link-in-bio, which makes it easy to move into a focused conversation. Those conversations often feel more personal because your attention is fully on the person you’re speaking with. They also give you clearer insight into how your work is actually helping people.
1:1 sessions can support your income as well, especially if your audience already comes to you for guidance. They (just like digital downloads) give you an easy way to monetize your time and expertise without relying on brand partnerships.
Connect your communities in one place
As you start to build your online presence, you’ll create content across different channels. Maybe you’ll write a Substack newsletter, or host a community chatroom on Discord. A Bio Site makes it quick and easy for your audience on social to find these spaces.
It also gives you a clean call-to-action to use when mentioning other platforms in your social content . A simple ‘find the link in my bio’ is all your audience needs to discover everywhere else you live online.
Meet with your community IRL
In-person events can be a great way to build deeper connections with your audience. Over the last few years, we’ve seen more and more people show up for community-led gatherings like run clubs and watch parties, as creators and brands look for new ways to bring their audiences together offline.
A Bio Site can help you manage the practical side of that. Rather than sending people to yet another platform, you can share all the event details directly on your Bio Site. Some creators add an event section to their main page, while others create a separate Bio Site just for the event itself. Either way, your audience knows exactly where to find the information, and you can collect RSVPs so you have a clear sense of who’s coming.
Bio Sites helps you own your audience
If you want your audience to move with you as you grow, they need a place to follow you beyond social.
A Bio Site brings everything together in one link, giving you a more reliable way to connect and build for the long term.