How to use Bio Sites for Event Announcements and Promotions
When you’re promoting an event, it helps to have a centralized hub for your event details, ticket sales and updates. That’s where a Bio Site can help.
A Bio Site is a beautiful, one page website that lives in your link in bio.
Whether you're hosting a club night, a workshop, or a food festival—here’s how you can use a Bio Site to support your event promotion strategy and turn your audience into attendees.
Share event information in your link in bio
When developing a social media promotion strategy for your event, you’ll have a mix of long form and short form content.
With short form content (up to 30 seconds) you may not have enough time to share all the details of your event. But you can direct people to find out more in your link in bio.
Here’s what you can include in an event section on your Bio Site:
Event date and time
Location and venue
Description
Restrictions (e.g. 21 and over)
Link to press release
Photo gallery
Vendor application (if applicable)
Embedded promotional video (e.g. YouTube, Vimeo, TikTok)
Sell event tickets through your link in bio
There’s more than one way to sell tickets for your event with Bio Sites.
Product Links
Product Links on Bio Sites act like a visual catalog. Link out to each ticket type or event package on your website or third party platform, so your audience can browse prices and options all from your link in bio.
External Links
Link to a webpage where people can buy tickets (e.g. your website or Ticketmaster page).
Promote event partners through your link in bio
Events are often a collaboration. Use a section in your Bio Site to share more information about the DJs, sponsors, food stalls or artists who are working with you to bring this event to life.
This won’t only make your event more appealing to your audience, it’ll also help you strengthen relationships for future partnerships.
Embed event posts in your link in bio
Your link in bio can be a content hub for your event. Use the Social Post section in Bio Sites to embed photos and videos from Instagram, TikTok and more.
So, if you’re sharing any behind-the-scenes snippets, making announcements across different channels, or creating partnership content with other brands and creators, you can bring it all together in one place.
Capture email and phone numbers through your link in bio
Events are a great way to grow your mailing list. And with a Bio Sites Mailing List section, it’s easy to capture email addresses and phone numbers from your link in bio.
By growing your own mailing list, you rely less on social algorithms and start to grow an audience that you own. Use a mailing list to:
Give your audience more information about your event
Pre-launch your event
Offer early-bird tickets
Offer discounts
Promote upgrades
Make staggered announcements
Release last-minute tickets
Promote future events
Host an event giveaway through your link in bio
Instagram giveaways can help you grow followers 70% faster in 3 months. And event tickets or VIP experiences are a popular prize.
Add these sections to your Bio Site to support the giveaway:
Giveaway rules, terms and conditions
Details and photos/videos of the prize
Email capture (this can be an entry method)
Other entry methods (e.g. follow our partners on Instagram)
Add your Bio Site link to event posters and flyers
Bio Site URLs look like this: bio.site/namegoeshere
They’re short, snappy and easy to remember. So when you’re creating posters and flyers for your event, add your Bio Site URL for people to find out more.
Create a temporary website for your event with Bio Sites
You can make up to 10 Bio Sites with the same login. And with beautiful templates to choose from, you could create a temporary website for your event in no time—making it quick and easy to bring your idea to life.
Create a free Bio Site and start promoting your next event today.
