How to combine Bio Sites with your email marketing strategy
If you’re building your brand online, you already know the power of a good email list. But what if your link in bio could do more than just direct people to your website and other social channels? With Bio Sites, you can level up your email marketing strategy and create a more direct connection with your audience.
Capture email addresses through your link in bio
Your Bio Site isn’t just a hub of links—it’s a gateway to your owned audience. Bio Sites offers an email capture section you can add to your link in bio, so your followers can join your email list in just a few clicks.
If you’re creating content to promote your newsletter or looking to grow your email list ahead of a new launch, your email form has to be easy to access from social. Want more signups? Try hosting a giveaway on Instagram where entry requires signing up to your list. Easy win.
Social media is borrowed ground. Your email list is your own. Moving your audience from social to email gives you a direct line to your most engaged followers, and cushions you from any algorithm changes or platform shutdowns.
Use a Bio Site as a landing page
Launching something new? You’ve probably got a lot to share: preorder links, early bird offers and more. Instead of over-stuffing your email with a long scroll of links, simplify it.
Use your Bio Site as a clean, visual landing page where everything lives in one place. Your email can stay short and sweet—just add a single CTA that takes people to your Bio Site to explore further.
Let’s say you’re a musician who’s going on tour. Include a short teaser in your email (“Tickets just dropped!”) and link to a Bio Site with all your tour dates, ticket links and exclusive merch.
Monetize your email list
Your email list is a captive audience that’s primed for buying. And with Bio Sites, you can turn those subscribers into paying customers.
Sell your knowledge and expertise with 1:1 Appointments and offer paid sessions to your audience. Or make passive income with Digital Downloads, like e-books, guides and templates.
Every email is an opportunity to sell, and with Bio Sites it’s so easy to give your email subscribers something to buy–whether a high-ticket strategy session, or a $10 digital product.
Upsell with an email automation
With Bio Sites, you can set up an email automation that kicks in after someone books a 1:1 appointment or buys a digital product through your link in bio. This means you can automatically follow up or pitch your next offer, turning one sale into three. What’s more, you don’t even need a separate platform—it’s all-in-one (and it’s free).
Turn your link in bio into your email marketing co-pilot. Create your free Bio Site now.
