Evergreen vs. Launch Mode: How to Structure Your Bio Site for Any Season
Your business isn’t static — and your link in bio shouldn’t be either.
You’ll have:
Evergreen periods where you’re focused on steady growth
Launch periods where one offer deserves the spotlight
Instead of rebuilding your Bio Site from scratch each time, you can design two simple sites.
Mode 1: Evergreen Bio Site (Your Default)
Your evergreen layout is built for long‑term clarity.
It typically includes:
A clear intro to who you are and what you do
A primary ongoing offer (product, service, or newsletter)
Supporting sections (resource library, affiliate picks, testimonials)
This is the version that can stay live for weeks or months without confusion.
Mode 2: Launch Bio Site (Your Spotlight)
During launches, campaigns, or big announcements, switch to a Launch version.
Key differences:
The hero section is fully focused on the launch
Other links are minimized, hidden, or moved down
Urgency and timelines are clearly communicated
Both modes can live inside your Bio Sites account — you just choose which one is active.
How to Switch Smoothly Between Modes
Before a launch:
Duplicate your evergreen Bio Site.
Rename it with the launch name and date.
Adjust sections to focus on the current campaign.
Temporarily make the launch version your primary link in bio.
After the launch:
Switch the primary link back to your evergreen Bio Site.
Adapt your launch page for replays, waitlists, or future relaunches.
What Stays the Same in Both Modes
Regardless of the “mode”, your Bio Site should always:
Use your consistent branding (colors, fonts, tone)
Make it easy to understand what you do
Offer at least one way to stay connected (email, SMS, or follow)
This way, your audience never feels like they’ve landed in a totally different universe.
Use Bio Sites to set up both versions now — and switch with confidence when your next big campaign hits.