4 ways to use a link in bio for better audience engagement
Once someone follows you, how do you keep them engaged? How can you leverage social media to turn them into a paying customer or a loyal fan?
Your link in bio is an invaluable tool for engaging your audience. It’s an extension of your content. A gateway to your other platforms. Here are 4 ways you can use a link in bio to boost engagement.
Drive traffic to your website
Through your Bio Site, you can link directly to your portfolio, about page, online store and more.
What’s great is that your audience doesn’t have to navigate your website from the homepage. Your Bio Site is a mobile-first signpost that guides them in the right direction. So they can get to the important stuff, fast.
Direct your followers to other social accounts
You don’t exist on just one social channel and neither does your audience. Link out to your other social accounts, so your followers can engage with your content wherever you (and they) are.
Create gated content
Keeping an audience engaged is a continuous effort. Even the most active community members need a reason to stick around. Through your Bio Site, you can add links that are locked behind a paywall.
Link to an in-depth course, or tickets to an exclusive event—think high-value content and experiences that build deeper connections with your VIP fans.
It takes just a few steps to add this feature to your Bio Site through the Unfold App or Bio Site web editor. From the Sections panel, select Locked Links. Then paste your link, assign a price, set up your payment method and publish. Here are the full instructions for mobile and web editor.
Evolve your strategy
With your Bio Site, you can access trackable links and analytics to see how your audience is engaging with your link in bio. These insights give you an understanding of which content drove the most traffic to your website, social channels and other platforms.
From there, you can adjust your strategy to create more content that engages your audience and gets results.
Your social content is just one part of your online world. A link in bio makes it easy for your audience to explore more of what you do, who you are and what you’re into. This continuous exploration is ultimately what keeps your audience engaged.