How to use Bio Sites to drive more sales from social media
You’re already promoting your work on social media, but how do you turn those views into sales? A Bio Site gives you powerful tools that drive conversions from your content, so your followers don’t just hit like, they hit buy.
Sell digital products through your link in bio
Digital Downloads, like e-books, templates, preset packs or guides, are a smart way to scale your income. Not everyone can afford a full 1:1 service—but a digital product at a lower price point? That’s a great alternative.
With Bio Sites, you can sell your Digital Downloads, directly through your link in bio. And because Bio Sites are made for social-first selling, your audience can browse, purchase and download all in one place. That means fewer clicks (and more conversions).
Monetize your time with 1:1 Appointments
People pay for knowledge and expertise, which is why countless creators are making an income from coaching, consulting and mentoring sessions. You could do the same with 1:1 Appointments.
Sell consultancy sessions
Offer intro calls that lead to higher-ticket services
Host virtual lessons or creative critiques
Because 1:1 Appointments are built into your Bio Site, people don’t have to jump through hoops to book with you. And each appointment gives you a valuable opportunity to upsell other services or products based on what they need. Hey, that 20-minute discovery call could lead to a full package down the line.
When you share educational content, or run Q&As, you’re already showing people that you know your stuff. The appointment link in your Bio Site gives you a clear call to action—“Want to go deeper? Book a 1:1.”
Upsell with email flows
Every time someone buys a digital product or books an appointment through your Bio Site, you can trigger an automated email flow—a built-in sales funnel that helps you convert leads and upsell to your audience.
Start with something low-cost and high-value, like a $5–$20 download or a short intro session. Then follow up with targeted emails that recommend other products based on what they bought, such as higher-tier services or packages. This means the content you create becomes the top of your funnel.
A helpful post gets someone to download your guide → that guide kicks off an email series → and that email series turns one sale into three.
Using another email marketing platform? You can still capture email addresses or phone numbers on your Bio Site, so you can continue the conversation off social and build your own audience list.
Create a shoppable catalog with Product Links
If you sell physical products, Product Links help you create a visually merchandised section on your Bio Site. Think of it as your own curated shop window. Let’s say you post a video about a new collection launch, your followers can then head to your link in bio and immediately find a “New In” section with clickable product visuals. No digging around your website. Just see → click → buy.
Think of your Bio Site as a sales assistant
Whether you’re selling digital downloads, or 1:1 appointments, the best way to drive sales from social media is to post about your products regularly (at least weekly). Your link in bio is there to support that content, and direct your buyers to the right product, just like a sales assistant would in a store. Experiment with your shop window (your Bio Site design) and use analytics to see what works (and what doesn’t).
Ready to turn your link in bio into a growth engine? Claim your free Bio Site now.
