How to Use a Link-in-Bio for Fundraising on Instagram or TikTok
Your social media profiles on Instagram and TikTok are powerful platforms for connection and community. When you have a cause you care about, they become incredible tools for raising awareness and funds. But how do you effectively get your followers to donate?
The answer is in your "link in bio."
In particular, by using your Bio Site, you can create a centralized, trustworthy, and easy-to-use hub for your fundraising efforts. Here’s how to turn your profile into a powerhouse for your cause.
1. Give Your Fundraiser a Dedicated, Branded Link
Instead of a generic third-party donation link, your Bio Site allows you to create a visually appealing and trustworthy space for your fundraiser. Customize a button with clear, action-oriented text like "Donate to [Cause Name]" or "Support Our Mission."
Pro-Tip: Amplify your impact with a custom domain. and make it easier for people to find and interact with your cause online. Popular domain endings like .org can help you build trust and credibility for your cause, within your community and beyond. Set up free domain forwarding to direct users to your Bio Site. Learn more.
2. Tell the Story Behind the Cause
Why should your followers care? A simple link doesn’t convey the emotional weight of your cause. Use your Bio Site to add a short, compelling description or even embed a video that tells the story behind your fundraiser. Explain what the cause is, why it matters to you, and how the donations will make a difference. This personal touch can significantly increase contributions.
3. Link to Multiple Fundraising Platforms
Are you raising money on GoFundMe for a personal cause while also supporting a registered non-profit through their official donation page? With a Bio Site, you don't have to choose. You can include multiple links, allowing your followers to donate to different causes you support, all in one organized place.
Example: A creator passionate about animal welfare could have one link for a local shelter's fundraiser and another for a wildlife conservation project.
4. Promote Your Fundraiser in Your Content and Drive Traffic to Your Bio Site
Now that your Bio Site is set up for fundraising, it's time to promote it. In your Instagram Stories, Reels, and TikTok videos, talk about your cause and direct people to your link in bio with a clear call to action like, "Help us reach our goal! The link to donate is in my bio."
Pro-Tip: Use Instagram's fundraising sticker in your Stories, and set the link to your Bio Site. This gives your followers a direct path to donate while still keeping your central fundraising hub up-to-date.
5. Keep Your Donors Updated
Your Bio Site is the perfect place to post updates on your fundraising progress. Add a section that shows how much has been raised and how close you are to your goal. This creates a sense of community and urgency, encouraging more people to donate. It also shows your appreciation for those who have already contributed.
The Takeaway
Your Bio Site is one of the most effective tools you have for turning your followers into a community of supporters. By creating a dedicated, informative, and easy-to-use fundraising hub, you can make a real impact for the causes you care about most.
Create your free Bio Site and start selling your digital products.
