A creator's guide to pricing: How to value your digital products and services
If you can make it, you can sell it. And Bio Sites gives you the perfect place to do that. But here’s the part creators often skip—choosing a pricing strategy that actually works. Whether you’re selling digital products, running 1:1 appointments, or building an affiliate store, how you price your offerings matters just as much as the offerings themselves.
So before you start selling, here are 5 pricing strategies every creator should know…
Cost-based pricing
Cost-based pricing is exactly what it sounds like. You start by calculating what goes into your work: your time, software, gear, outsourcing, subscriptions, contractors, even the energy it takes to keep showing up consistently online. And then you add your desired profit percentage.
This method is especially helpful for creators selling services or time-based offerings like 1:1 appointments.
Pros
Easy to calculate
Helps you make sure you’re not undercharging for labor-intensive work
Ideal for custom services or premium offerings
Cons
Doesn’t always reflect the true value for the buyer
Can keep your prices too low if you underestimate your work
How to communicate it
Show how much work went into creating it.
“This course took months to develop and includes private community access.”
“This isn’t a template, it’s a customized strategy built for your goals.”
“Your session includes prep time, research and post-call follow-up.”
Value-based pricing
Value-based pricing is all about what your digital product or service helps someone do. If your presets help creators edit twice as fast, or your consultation sessions save someone weeks of trial and error, the value is bigger than the raw minutes you spent making the thing.
Pros
Often the most profitable strategy
Works really well for digital downloads, coaching, strategy calls
Helps you stand out from creators charging purely based on time
Cons
Takes confidence and clarity on your value
Can be harder to benchmark if your niche is new
How to communicate it
Talk less about what your product is and more about what it unlocks.
“This guide helps you land your first brand deal.”
“Book a 30-minute call and get a step-by-step content plan.”
“Download the template I use to manage five revenue streams.”
Competitive pricing
Competitive pricing is a good starting point when you’re new or testing something for the first time. Browse creators offering similar digital downloads, coaching packages, affiliate content rates or branded services. Then place yourself on the scale.
Pros
Quick and easy to benchmark
Great for beginners or first-launch products
Helps you understand what audiences are already used to paying
Cons
You risk undervaluing your uniqueness
Can accidentally trap you in a pricing box that doesn’t fit your brand
How to communicate it
Talk about what makes your version unique. If your price matches the market, your value should stand out.
“Includes extras you won’t find in similar guides.”
“Book today and get a custom follow-up action plan.”
“This preset pack includes a video walkthrough and editing tips.”
Discount pricing
Discount pricing is all about timing. A well-placed sale, whether it’s Black Friday, or a milestone celebration, gives your audience a clear reason to jump in now. Limited-time prices and early-bird offers work especially well for digital downloads and new services because they add a little urgency without feeling pushy.
Pros
Boosts sales fast
Helps you promote new products
Creates hype and reward moments for your audience
Cons
Too many sales can weaken your perceived value
Requires clear boundaries (and sticking to them)
How to communicate it
Create a sense of urgency.
“Black Friday deal: My entire shop is 30% off for today only.”
“Launch special: Grab the new guide for $19 before it jumps to $29.”
“Book a January session and get a free content checklist.”
Bundle pricing
Bundles are perfect for creators with multiple digital downloads and layered services. You can group templates, e-books or services together and offer them at a slight discount when purchased together.
Pros
Higher average order value
Great for creators with multiple complementary offers
Encourages buyers to explore more of your ecosystem
Cons
Requires multiple products or services ready to go
How to communicate it
Show the combined value to make the bundle feel like a no-brainer decision.
“Get the entire preset collection for the price of two.”
“Grab the ‘Start Your Business’ bundle: template + guide + workbook.”
“Book three coaching sessions and save 20%.”
Sell your digital products and services with a Bio Site
Millions of creators use Bio Sites to sell their products and grow their business. It’s one of the fastest ways to set up a site and start selling. Plus, it’s free!